White Paper - Product Information Mismanagement

Why ecommerce companies are struggling with getting product content quickly in front of their shoppers, and how they can accelerate their go-to-market plans.

Great product content that is complete, accurate and rich in product information can delight shoppers and significantly increase sales. However, product teams still struggle with creating and publishing captivating product content. Unbxd talked with 150 stakeholders from top online brands and ecommerce websites to understand the challenges that prevent great product content from reaching shoppers quickly.

Read the survey white paper to learn:

  • Why product data is fragmented across different systems
  • What makes product content workflows highly complex
  • How to simplify data import and publishing

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